How To Fix Sputtering Marketing

Is your marketing generating a steady stream of sales leads?

If not, ask yourself this question: Do you have a marketing plan?

You may know what your business goals and objectives are. And you probably have a website and some advertising. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unquestionably to produce the results you want.

A marketing plan helps you tie all your marketing activities together and keeps you focused so that you can create a roadmap that will lead you to your objectives.

And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

So what should your plan be based on? You can start with these basics:

1. Identify Your Marketing Goals

What specifically does your marketing need to achieve for your business to thrive? How many new leads do you need each week? What percentage of those leads do you need to convert to sales? What is your revenue target?

2. Create A Marketing Strategy

Take a look at your goals. Now what is your overall approach and position in relation to your goals and competition. My marketing strategy uses an educational approach. By providing people with useful information and ideas, I get an opportunity to demonstrate the value I provide and establish my credibility.

3. Set Up Your Marketing System

Create an action plan. Tie all your marketing activities together into a system that reflects your marketing strategy. The idea is to have everything working together as one.

4. Creation And Implementation Of Your Marketing Activities

Now that you have identified what your marketing activities will be, it's time to take each marketing activity and figure out who will create and implement it and when.

5. Fine Tune Your Marketing Tools

Your marketing activities require the use of one or more marketing tools. These include your website, your marketing messages and things like article marketing. To get your prospect's attention, you need to ensure your marketing tools are really ready to cut through all the marketing noise.

Creating a written plan may seem intimidating but as you can see, you should be able to hammer out the basics in a few hours.

Wealthy Affiliate – Affiliate Marketing University

I have been a member of wealthy affiliate for what seems like forever now. Before wealthy affiliate the only income I made online was from MLMs or money game deals, which was far less than a living. I got tired of paying just for the opportunity to make money quit all everything I was doing and find a better way.

The first thing I purchased was the rich jerk. It was OK for someone completely new to affiliate marketing. Information overload, but I kept learning more about affiliate marketing industry after buying it.

Which lead me to my second eBook purchase affiliate project x. Great eBook in my opinion. Its whats really got me rolling. I made some money and lost more following some of the strategies. But the fact that I made some commission is what really got me pumped up about this industry.

I signed up for the course and landed on a landing page promoting a video tour for wealthy affiliate. I decided WA was exactly what I’ve been looking for and signed up after reading the sales page.

When I joined up I followed the 8 week course and hung around in the forums, in my opinion the best part of wealthy affiliate.

With the information I learned, I decided to tempt fate and venture back in to PPC where I lost tons of money before. My first few campaigns were a learning experience, but through the help of founders Kyle, Carson and members at the forum I obtained first profitable ppc campaign. Don’t remember the exact ROI, but I was making $50 to $100 dollars a day off a $10 to $30 spend daily spend.

So is wealthy affiliate worth it? I can only speak for myself. Before WA NO MONEY, After WA Making money.

Demonetisation: Impact on E-Commerce Platforms

India is still recovering from the unexpected demonetization of rs 500 and rs 1000 notes. A huge change is encountered in the routine of every business and the e-commerce industry has not been spared even. One of the most significant economic change in the lifetime of Indians experiencing vast tremors. While some people were hailing it as a masterstroke move against against black money, terrorism, and currency counterfeiting. Whereas, certain section of people were creating hue and cry against it. This change is placing a tremendous impact on trade and consumer demand. A lot of discussions and discussions are already going on these topics, so I will spare you on that!

The e-commerce platforms are reeling under pressure due to undelivered orders because a lot of customers have opted for COD, but are still offering the old currency notes only. Such drastic economic change has led to an increase in the use of cashless services but the e-commerce platforms are finding it very difficult to complete orders that have been marked for cash on delivery.

On one hand, there have been a huge increase in digital payments but on the other hand the percentage of undelivered online purchases too have gone up. All of this has claimed in huge returns as the customers who place online orders and choose for COD mode for payments, urge the delivery person to accept the old currency notes or take back the order.

Due to demonitisation, the e-commerce platforms have stopped COD mode of payment which is credited for close to 60% of online shopping in the country. COD is one of the popular payment options for a large section of India consumers who shops online. This is due to the sheer convenience it offers to its customers who wish to receive their orders first and pay later.

In order to compensate, these platforms have added credit card on delivery as one of the payment options to put customers at some ease who are running out of cash. More discounts are offered by renovated websites on online payments as well as zero cost EMI schemes.

The spokesperson of amazon has said that the company has incurred ten times growth due to credit card on delivery mode. However, this is not helping the sellers much who have complained that these efforts are not compensating for the loss incurred over COD mode.

No doubt, there will be a lot of inconvenience in the initial period but in the long run, everyone is hopeful of a better growth, reduction in cash on delivery services, along with a quick return investment.

Six Types of Training and Development Techniques

1.On-the-job Training and Lectures

The two most frequently used kinds of training are on-the-job training and lectures, although little research exists as to the effectiveness of either. It is usually impossible to teach someone everything she needs to know at a location away from the workplace. Thus on-the-job training often supplements other kinds of training, e.g., classroom or off-site training; but on-the-job training is frequently the only form of training. It is usually informal, which means, unfortunately, that the trainer does not concentrate on the training as much as she should, and the trainer may not have a well-articulated picture of what the novice needs to learn.

On-the-job training is not successful when used to avoid developing a training program, though it can be an effective part of a well-coordinated training program.

Lectures are used because of their low cost and their capacity to reach many people. Lectures, which use one-way communication as opposed to interactive learning techniques, are much criticized as a training device.

2. Programmed Instruction (PI)

These devices systematically present information to the learner and elicit a response; they use reinforcement principles to promote appropriate responses. When PI was originally developed in the 1950s, it was thought to be useful only for basic subjects. Today the method is used for skills as diverse as air traffic control, blueprint reading, and the analysis of tax returns.

3. Computer-Assisted Instruction (CAI)

With CAI, students can learn at their own pace, as with PI. Because the student interacts with the computer, it is believed by many to be a more dynamic learning device. Educational alternatives can be quickly selected to suit the student’s capabilities, and performance can be monitored continuously. As instruction proceeds, data are gathered for monitoring and improving performance.

4. Audiovisual Techniques

Both television and film extend the range of skills that can be taught and the way information may be presented. Many systems have electronic blackboards and slide projection equipment. The use of techniques that combine audiovisual systems such as closed circuit television and telephones has spawned a new term for this type of training, teletraining. The feature on ” Sesame Street ” illustrates the design and evaluation of one of television’s favorite children’s program as a training device.

5. Simulations

Training simulations replicate the essential characteristics of the real world that are necessary to produce both learning and the transfer of new knowledge and skills to application settings. Both machine and other forms of simulators exist. Machine simulators often have substantial degrees of. physical fidelity; that is, they represent the real world’s operational equipment. The main purpose of simulation, however, is to produce psychological fidelity, that is, to reproduce in the training those processes that will be required on the job. We simulate for a number of reasons, including to control the training environment, for safety, to introduce feedback and other learning principles, and to reduce cost.

6. Business games

They are the direct progeny of war games that have been used to train officers in combat techniques for hundreds of years. Almost all early business games were designed to teach basic business skills, but more recent games also include interpersonal skills. Monopoly might be considered the quintessential business game for young capitalists. It is probably the first place youngsters learned the words mortgage, taxes, and go to jail.